Levi’s as a brand has always rooted themselves in stories and culture. For Black History Month 2024 they wanted to collaborate with GUAP to celebrate the theme of Reclaiming Narrative’s. We created a 3 part series with Black-Birtish talent; Priya Ahluwalia, Bashy and Shae universe. As we rolled out the content, we topped-off the campaign with a live panel of Black professionals; Ollie Olanipekun, ‘Natty Can Cook’ and Ebinehita Iyere hosted at Levi’s London showroom, the evening was catered by Black-owned vendors.