Nike wanted to celebrate the summer of sport in London by highlighting the melting pot of heritage and cultural influences in the city. The idea was that people who make up the London population often have family migrated from elsewhere in the world but this didn’t make their claim to British identity less valid than someone who is fully British by heritage – rather than being half and half everyone was whole in their mixed identities. We created an editorial shoot highlighting 5 creative talents to represent the dual heritage of British crossed with different parts of the world.